Hotel Listing Management
Consistent, accurate listings across Google, OTAs, and metasearch — the boring foundation of visibility and conversion.
If your listings are inconsistent, you're invisible.
Travelers cross-check your property on Google, OTAs, and your website before booking. When room names differ, amenities clash, or photos show pre-renovation spaces, trust breaks instantly. OTAs downgrade listings with incomplete profiles or poor content scores, cutting search visibility. Meanwhile, front-desk staff waste hours handling disputes over missing facilities or wrong bedding configurations. Clean, unified listings across channels protect your average daily rate and secure reservations you are currently losing to competitor properties.
Common symptoms we find
- Google Business Profile still says "temporarily closed" from 2023
- OTA listing shows 3-star amenities on a 4-star property
- Room photos are 5 years old and don't match the renovated rooms
- Address is inconsistent across Booking, Google, and your own site
- No one owns listing updates — it's everyone's side task
What's included
Google Business Profile management
Verify address pins, categories, amenities, operating hours, direct links, and photo updates on Google.
OTA listing content accuracy
Align room names, descriptions, max occupancy, and bedding tags across Booking.com, Agoda, and Expedia.
Photo and amenity consistency
Sequence high-resolution gallery images correctly and verify all active room and property amenity checkboxes.
NAP consistency across platforms
Standardize hotel name, physical address, and phone number across distribution channels and directories.
Metasearch and Apple Maps listings
Maintain accurate core listing profiles and rate feeds on Apple Maps, Google Hotel Center, and meta aggregators.
Monthly listing health check
Review OTA content scores, check for unauthorized partner feeds, and audit extranet details every month.
How we work
Audit all profiles
We catalog every live listing on Google, OTAs, and metasearch to spot errors and discrepancies.
Diagnose content leaks
We identify missing amenities, low content scores, outdated gallery photos, and conflicting room categories.
Fix and standardize
We rewrite descriptions, align room types, update amenities, and upload current photography across extranets.
Monitor health monthly
We conduct regular checks to catch rogue partner feeds, maintain high scores, and reflect property changes.
Who this is for
Small independent (10–40 rooms)
Hotels without full-time marketing staff where channel updates slip behind daily front-desk and housekeeping tasks.
Boutique with recent renovation
Properties that upgraded rooms or amenities but still display pre-renovation photography and obsolete details online.
Multi-property group with inconsistent listings
Hotel groups needing unified brand standards, standardized room naming, and clean profiles across every location.
Proof, not promises
Midscale hotel, published case study
Through disciplined room mapping, OTA content hygiene, and dynamic distribution, this hotel grew net OTA revenue by 22%.
Strategic optimization across 50 properties
Case study documenting revenue gains and distribution consistency across independent hotels by resolving listing and channel leaks.
Common questions
Related services
Hotel Revenue Management
Comprehensive yield, pricing, and distribution strategies for independent hotels.
OTA Management
Extranet optimization, commission control, and channel yield management.
Hotel Review Management
Active review responses and reputation workflows to lift channel conversion.
Ready to find the revenue you're leaving on the table?
A 30-minute audit call. No pitch. Just the leaks we find.
Loading audit request form...