Sunil Singh | Hospitality Revenue Consultant & OTA Distribution Strategist
Hands-On Rate Strategy & Extranet Optimization
With over 15 years of active commercial strategy and extranet management across boutique hotels, city properties, and leisure resorts, I work directly with property owners and general managers to fix hidden rate leakage, optimize OTA distribution, and grow net RevPAR.
Fixing Pricing Leaks Where They Actually Happen
I founded HotelRevBaBa in 2019 to give independent hoteliers direct access to senior commercial guidance. Most hotels lose margin not because of low demand, but because their extranets are misconfigured, discounts stack unnoticed, and inventory sells out too cheaply on peak weekends. I log into your channel manager and extranets myself to plug those gaps.
Direct Extranet Audits and Channel Management
When you work with HotelRevBaBa, you work directly with me. I do not delegate your hotel to junior account managers. I audit your rate parity, commission tiers, and cancellation policies across Booking.com, Agoda, and MakeMyTrip, ensuring your inventory yields fair returns on every room night.
"True revenue management is hands-on work. It requires checking extranets every morning, auditing rate parity, and adjusting restrictions before bookings slip away."
Monitoring Pickup Pace and Lead Times
Every morning, I review pickup pace, cancellation rates, and market compression across our portfolio. By tracking competitor rates and forward-looking demand, we adjust rates in real time instead of waiting for month-end reports when revenue is already lost.
Minimum Length of Stay (MLOS) and Inventory Controls
Protecting high-demand dates requires strict inventory controls. I implement strategic minimum length of stay restrictions and room-type differentials so your suites and prime weekends do not sell out at bargain rates to one-night stays.
"Protecting peak dates with length-of-stay controls ensures your highest-value nights aren't sold out at low rates months in advance."
A Focused 14-Day Revenue Audit
Every partnership begins with a thorough 14-day audit. I review your past performance, OTA commission tiers, direct booking engine conversion, and local compset pricing. This delivers a concrete action plan designed to produce a 15–25% net revenue improvement.
Proven Results Across 50+ Independent Properties
Over the past 15+ years, I have worked with more than 50 independent properties, boutique resorts, and homestays. My focus remains constant: protecting your net profit, reducing dependence on high-commission channels, and keeping your cash flow healthy.
Frequently Asked Questions
OUR CONSULTING PROCESS
From first audit to daily pricing.
I work directly with you through a structured five-step process to audit your channels, eliminate commission waste, and manage room rates day by day.
PHASE 01 · ANALYSIS
Deep revenue diagnostics
We begin by auditing your current OTA performance and market positioning. Every engagement starts with a rigorous data review — identifying untapped demand and revenue leakage points within your existing tech stack.
PHASE 02 · STRATEGY
Crafting the roadmap
From our findings, we build a bespoke revenue strategy. We define clear pricing tiers, channel distribution tactics, and inventory management rules that align with your property's unique market segment and goals.
PHASE 03 · INTEGRATION
Tech stack optimization
We connect your property management system, channel manager, and booking engine directly. Clean two-way inventory sync eliminates manual extranet updates and prevents overbooking.
PHASE 04 · EXECUTION
Active revenue management
Our team takes the helm of your OTA channels. We monitor market shifts, adjust rates in real-time, and manage inventory availability to ensure your property captures every high-value booking opportunity.
PHASE 05 · GROWTH
Sustainable performance
The final stage is continuous refinement. We track your KPIs, analyze performance reports, and iterate on our strategies to ensure your hotel maintains a competitive edge and consistent revenue growth.
Industry Credentials
Demonstrated expertise through globally recognized hospitality, revenue management, and technology certifications.