Freelance Revenue Manager

Hotel Revenue Management Strategies

Online Revenue Optimization by Sunil Singh

 Channel Optimization involves strategically driving revenue through different distribution channels 


 From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to managers. 


 

What are the basic revenue management strategies for hotels?  A General Opinion :- 

In the recent times it is always a vital challenges for the hotel owners to have how to manage their hotel room and create a road-map of revenue generations . Hotel industry demand has changed from time to time a right pricing strategies will help managing bookings in high demand and increase revenue to the bottom line. Online Travel market conditions has helped in long term hotel business in order to maximize revenue by having optimal hotel revenue management strategies. Yield Management system is playing a key role to the hospitality industry by applying the science of the data management and appropriate yielding by room rates. 

Hotel Revenue Management Outsourcing

Hotel Revenue Management Outsourcing Asset Management

 The off-site Hotel Revenue Management service offered by HotelRevBaba by Sunil Singh addresses the key revenue optimization needs a hotel may have.


 Our cutting edge solutions are specifically developed to empower Hotel Management Companies to manage not only their revenue management needs but also provide seamless connectivity for Hotel Analytics and Financial Prudence. We provide the most relevant market intelligence and comprehensive data to help Hotel Management Companies strategy and quickly adapt to the changing market conditions at an enterprise level 


We are result driven, and with our business development DNA, we strive to uncover the hidden revenue potential of your hotel. We have proven techniques to grow both top and and bottom line financial results.


Online Hotel Channel Manager

Online Hotel Channel Manager

 Connecting your hotel with 130+ travel booking sites including best OTAs (Online Travel Agents), GDSs (Global Distribution Systems), Vacation Rentals, Meta-search Sites and more,  online hotel channel manager effectively automates various types of online inventory management processes while minimizing hotel over-bookings, under bookings and mismatched inventory .

The purpose of revenue management in the hotel industry

Defining the concept

defining the concept revenue maangement

 Hotel Revenue Management is about becoming the architect of your own fortune. A hotel room is a perishable product, since the number of hotel rooms is limited. As a result, customer satisfaction and pricing remain the most important dynamic variables, which are subject to Hotel Revenue Management. It is all about balancing demand and capacity by forecasting prices for the purpose of maximizing the effectiveness of hotels’ resources. 

Origins: Arising from airlines’ yield management

defining the concept revenue maangement

 Originating from a mathematical sales model within the airline industry, the concept made its way into the hospitality industry as Hotel Revenue Management in the 1990s. Marriott International was one of the first major players to draw large earnings by introducing the concept into its business strategies. Hotel Revenue Management has grown in importance ever since. 

Hotel Revenue Management in Practice

defining the concept revenue maangement

 As there are many aspects that must be taken into consideration, it is impossible to effectively apply the concept of Hotel Revenue Management overnight. You need to carefully analyze and evaluate big data sets about your property and its business environment. 


 This includes information about basic factors like: 

 

  • Past occupancy rates
  • General sales
  • Company target groups
  • Customer segmentation
  • Market(share) information
  • Customer satisfaction but also about external influences, such as
  • Past weather conditions
  • Holiday and event information
  • Closing of nearby hotels
  • Competitor price information and
  • Similar circumstances that are likely to affect your business climate.