Channel Management
Balance OTAs, direct, and metasearch without margin leaks — so every channel earns its place in your mix.
If one OTA owns 60% of your bookings, you don't have a channel strategy.
When one channel dominates your arrivals, that platform dictates your margins. Your front desk handles guest check-ins while 18% to 22% commissions quietly drain operating profits. Unaudited rate mapping between PMS and extranets creates silent inventory leaks, leaving higher-margin direct channels dry on peak dates. Without a disciplined channel mix, your hotel pays top-tier acquisition costs for repeat guests and regional demand that should have booked direct.
Common symptoms we find
- One OTA drives most of your revenue
- You don't know your true cost per channel
- Metasearch is either ignored or overspent
- Direct bookings plateau because no one owns the funnel
- Your channel manager is set up once and never reviewed
What's included
Channel mix analysis
Audit booking distribution across channels to stop over-reliance on a single high-cost online agency.
Commission-cost modeling
Calculate net revenue after commissions, payment gateway fees, and promotional deductions for each partner.
Metasearch bid strategy
Manage Google Hotel Ads participation so metasearch clicks turn into profitable direct reservations.
Channel manager setup review
Verify rate plan mapping, room tiers, and sync logs to eliminate inventory mismatches and double-bookings.
Direct vs OTA share targets
Set seasonal channel allocation rules to steer peak demand toward your own booking engine.
Monthly channel P&L
Review monthly net channel yield and pause discount tiers that erode room profit margins.
How we work
Audit live connectivity
Inspect PMS mappings, channel manager logs, and commission rates across all active booking platforms.
Diagnose cost leaks
Model net yield per channel to identify unapproved discounts and margin-draining third-party programs.
Fix allocation rules
Set inventory release controls, minimum stay restrictions, and closed-to-arrival rules on high-cost portals.
Monitor channel yields
Conduct regular reviews to rebalance channel share and protect net operating profit across seasons.
Who this is for
OTA-dependent hotel
Properties relying on one dominant booking site that need to lower commissions and reclaim direct share.
Direct-strong hotel wanting to grow
Hotels with solid direct volume seeking structured metasearch campaigns and disciplined secondary channel reach.
Multi-property group
Hotel groups needing unified channel governance, centralized mapping reviews, and standardized distribution controls.
Proof, not promises
Restructured channel distribution and extranet tier management grew OTA room revenue by 22%.
Midscale hotel, published case study
Eliminated distribution leaks and rebalanced channel mix across a diverse independent hotel portfolio.
Portfolio optimisation across 50 hotels
Common questions
Related services
Hotel Revenue Management
Full revenue management consulting covering dynamic rates, market demand forecasting, and inventory strategy.
OTA Management
Extranet optimization, visibility tiers, and commission oversight across major online travel agencies.
Direct Booking Engine Growth
Convert website traffic into direct reservations with friction-free booking paths and rate parity.
Ready to find the revenue you're leaving on the table?
A 30-minute audit call. No pitch. Just the leaks we find.
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